Digital Design for seniors
Although the stereotype is that the older generation is resistant to technology, seniors have embraced the tablet. Vim uses technology to it’s advantage by creating an optimal reading experience.
Vim publishes a monthly issue for both male and female subscribers based on their respective interests.
Every page uses the tablet's ability to change text size and page brightness so that subscribers can customize their experience.
Some departments are present in both versions. Books of interest may be immediately purchased and downloaded. Instructional videos accompany health articles so that subscribers will be able to follow along and learn ways to be healthy.
Recipes submitted by subscribers are featured every month. The portrait and landscape versions of the male recipe page are shown. Users may scroll through bonus panels to reveal more recipes.
The portrait and landscape versions of the female recipe page are shown. Each recipe may be saved to the reader's tablet for easy access later.
Male Issue Shown
Female Issue Shown
Seniors are not as likely to use iTunes, but they’ll love a music app that is both nostalgic and simple to use. Users may scroll through the library of music and drag their chosen album onto the turntable.
Each month subscribers will receive two new apps. Bridge Circle is a social networking online bridge game. Subscribers who may not be mobile can still play with friends.
At the end of each issue, Vim provides readers with memory and brain stimulating games.